About Lynnda Most of my life I’ve felt like I was waiting, like everything I did was preparing me for something around the corner, just out of sight. For years, I tried to muffle the hopeful noise from within promising that there was some impending purpose to my unsettled spirit. It took longer than I anticipated, and I’m not quite sure yet, but this might be it. soul seeds feels like who I am, and the beginning of what I’m supposed to do. I was the oldest child and only daughter in a loving, but complicated family. When I was young, I found comfort in the woods that bordered my New Jersey home. I spent many hours exploring those woods, talking to insects, collecting small stones and caring for the homeless young birds and animals that found me. I first wanted to be an artist, then nun, scientist, airline attendant, history teacher, fashion designer, model, psychologist. Nothing ever fit me for very long. As an adult, I tried on a series of jobs until finding a home of sorts in advertising. I rose easily to the top as a successful advertising agency executive but never could stay anywhere too long before boredom, curiosity or change took hold. One morning, a faint inner voice summoned me to communicate to people in a positive way. I stepped off the corporate tracks, quit my job and started a cable television network based on empowering programming. My spirit had begun to stir. I wanted to create entertainment and advertising that made people feel good and showed them the positive side of life. After three years it failed, yet this failure sparked a powerful spiritual quest. I studied vibrational therapies, religious disciplines, alternative health, the nature of consciousness. And although the promise of a purpose remained unrequited, a stronger identity began to emerge. Shortly following my father’s death, I decided to go to Sedona, Arizona though I did not know why or for how long. I stayed for five months and changed everything I had been. I did not know it yet, but this visit was the foundation for soul seeds, the leap that allowed Addie Mae to reach me. I never expected to be a writer. It was not on my childhood list of destinies. But then Addie Mae insisted her way into my life and changed who I became. I was possessed in the best possible way. At first I only wanted to finish her story, and return to my life as it had been before. But by the time I wrote her last words, I was not the same woman and there was no going back. I continued on with my life, returning to advertising and convention, now infused with a mission to support others engaged in their own transformation. I used to wonder about the curious turns in my life, struggle to find a reason for things. But now I look at it all with gratitude and awe. Every moment has been a gift. The harsh ones in some ways were the grander because the truth they contained shook me awake. Each held its own seed of self-discovery. So here I sit in New York City, a bridge between worlds—the material and spiritual, hoping to help both companies and individuals find their way out of the dark and into an awakened, intentional future. My passion is “conscious content”— books, movies, television, music and advertising that support people in meaningful ways, enhancing their lives. Currently, I head a marketing and content development consultancy focused on the complex, underlying shift in cultural consciousness that has consumers embracing health and wellness, the environment and personal development. Companies have a unique opportunity to harness this profound trend, as well as a social responsibility to support and guide people through a global transformation. My innovative consultancy helps visionary businesses, committed to their consumer, understand this cultural movement and create communications that inform, empower and connect. We have forgotten our true selves, disconnected from each other. I believe entertainment and communications, given the opportunity, can inspire us towards better, more rewarding lives. soul seeds is a seed I’m planting in this dream. I invite you to join me.